Privacy Policy (Last updated 10/08/2024)

Privacy Policy

Effective Date: 10/08/2024

Physical Evidence Chiropractic ("we," "us," or "our") values your privacy and is committed to safeguarding the personal information you share with us. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website or engage with our services. Please read this policy carefully to understand our practices regarding your personal information.

1. Information We Collect

We collect several types of information, including:

  • Personal Information: When you fill out forms on our website, book an appointment, or communicate with us, we may collect your name, email address, phone number, and other contact details.
  • Non-Personal Information: This includes technical information like IP addresses, browser type, device information, and website usage data, which is automatically collected when you visit our website.

2. A2P Messaging and Phone Verification

We utilize Application-to-Person (A2P) messaging to communicate with you via SMS for appointment confirmations, reminders, or other relevant notifications. By providing your phone number, you consent to receiving such communications.

  • Verification: We may use A2P phone messaging to verify your identity through codes sent to your device as part of the appointment booking or login process.
  • Opt-Out: You may opt out of receiving A2P messages at any time by following the instructions provided in the message or contacting us directly. Please note that opting out may affect the services you receive, such as appointment reminders.

3. HIPAA Compliance and PHI

While we operate under the guidelines of the Health Insurance Portability and Accountability Act (HIPAA), this website does not collect, store, or process Protected Health Information (PHI). We ensure that:

  • No PHI is transmitted or retained through our website.
  • Any information submitted via contact forms or other website interactions should not include medical information.
  • If PHI is shared with us outside of the website, it is handled according to HIPAA's security and privacy rules, but no PHI is collected through the website.

4. How We Use Your Information

We use the personal information collected for purposes such as:

  • Responding to your inquiries and processing appointment requests.
  • Sending you SMS reminders, confirmations, or marketing messages, in accordance with your preferences.
  • Improving our website, customer service, and communication channels.
  • Complying with legal obligations and maintaining the security of our services.

We do not sell, rent, or trade your personal information to third parties.

5. Data Sharing and Third-Party Disclosure

We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you, provided they comply with strict confidentiality and data protection standards. Examples include:

  • A2P messaging providers: These third-party providers facilitate secure text messaging services for appointment confirmations and verifications.
  • Website analytics: We use third-party analytics tools to help improve user experience. These tools may collect non-personal data, but no PHI or sensitive personal information is shared.

6. Data Security

We employ administrative, technical, and physical security measures to protect your personal information. Although we take all necessary steps to protect your data, no transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but continuously update our safeguards to maintain high data protection standards.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect non-personal information, such as website usage data, to enhance the user experience. You can manage cookie preferences via your browser settings, though this may affect certain website functionalities.

8. Your Data Rights

You have rights regarding the personal data we collect, including:

  • Access: Request access to the personal data we hold about you.
  • Correction: Request corrections to inaccurate or incomplete data.
  • Deletion: Request the deletion of your data, subject to certain conditions.
  • Opt-Out: Unsubscribe from marketing communications, including A2P messages, by following the opt-out instructions in the messages or contacting us directly.

For any data-related inquiries, please contact us at [insert contact information].

9. Children's Privacy

Our services are not directed at children under 13 years old, and we do not knowingly collect or solicit personal information from children. If we learn that we have inadvertently collected personal data from a child under 13, we will delete that information as quickly as possible.

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal obligations, or industry standards. The revised policy will be posted on this page with an updated "Effective Date." We encourage you to review this page regularly for the latest information on our privacy practices.

11. Legal Disclaimer

If you disagree with anything in this privacy or on this website please close the website and do not use it. Anything posted on this website or any attachment thereto is intended for educational and/or informational purposes only.
The site content is provided for informational purposes only, and does not intend to substitute professional medical advice, diagnosis, or treatment.
These statements have not been evaluated by the FDA.

12. Contact Us

If you have any questions or concerns regarding this Privacy Policy, or if you wish to exercise your data rights, please contact us at:

Physical Evidence Chiropractic

Questions? Contact us.

david @ drdavidlipman.com

Physical Evidence Chiropractic: David Lipman, DC
7035 Beracasa Way #103, Boca Raton, FL 33433
(561) 674-1217